Q: is it?
A: That depends entirely on which car you are talking about. Both are overpriced in the States, but Mercedes, more so, IMO. In Europe, MB used to be thought of more like the way we think of Ford or Chevy here. Here in the US, they charge a good $10k more than what they are worth. BMW used to be the better enthusiast car, but they have made shift in the last 5 years to more like Mercedes. None of their current cars are worth a damn from an enthusiast standpoint.